#1 When was the last time you refreshed or updated your website?

This is the first and most fundamental question. If it was more than three years ago, chances are that a website update is required. New technologies and website features are constantly being developed.

Is your website lacking a “cool” factor?

It is vital to stay current with technology and trends. When people visit your website, they tend to make snap judgments. First impressions do matter! It may discredit you if your website appears old and dated. Here’s how to create a modern and engaging website that is both current and credible.

#2 How do your prospects use the features and functions?

A simple example is social media. Almost everyone over the age of twelve uses social media sites such as Facebook, LinkedIn, Twitter, and Instagram. If your target audience is using these, including them on your website makes good sense. It will aid in keeping it current. It will also help you connect with your audience.

#3 What can you add or change to improve the experience?

Elements should not be added to your website simply because they are trendy or cutting-edge. They must contribute to your overall goals and purpose. Check out the technology available today and how it may be able to help your business. Consider how it could benefit your customers.

For instance:

* Do you make use of video on your website? Video is a growing trend that many prospects find appealing.
* Do your prospects use social media channels? How can you incorporate this behaviour into your business model to increase value?
* Can you use your prospects and visitors to add content to your website?
* Would a blog assist you in developing or promoting your brand?
* Can social bookmarking help you increase traffic and SEO?

#4 Do your graphics, images, and colours appear to be out of date?

Your entire website must project a cohesive image. This image should be complementary to your brand. Making drastic changes to the overall look and feel of your website can be detrimental. You can, however, update the look of your site while maintaining your current brand image. For example, you can completely redesign your website’s navigation while keeping your header graphics, font, and logo.

Small changes can have a big impact. A simple change in font to a newer, more modern-looking font can give your site more “edge” and “cool” appeal.

If you haven’t updated your website in a while, consider how you can improve it. Considerations should be based on the user’s experience. Make sure that any changes you make benefit your customers and/or your business.

Wishing you success!