3 Digital Marketing Solutions for Small Business Owners
So what is the solution to the digital marketing dilemma and complexity of choice for small business owners?
Solution 1: Become an expert in digital marketing
You could spend all of your time trying to learn how to be an expert Facebook marketer, how to be an expert with reputation management, how to build the best customer relationship management software you can possibly can, how to do search engine optimization within Google, etc.
You could conceivably become an expert in all those things but is it not easy to do. Where do you have the time, when are you able to focus on it? After all, you have your own business to run!
It’s not that it’s impossible to learn it all, but it takes time and an investment that most small business owners don’t have. After all, they are busy trying to grow their own business services!
The other annoying thing is about digital marketing is that it changes regularly, and is often hard to keep up with.
You shouldn’t have to take the time and effort to learn the complexity of digital marketing, especially if it detracts from your own business.
Solution 2: Hire somebody
Since digital marketing can be complex, a lot of small business owners don’t really know what questions to ask. This makes it more difficult to evaluate people and what kind of a job they say they are going to do.
As there really is no certification or definition of who constitutes a “digital marketer,” there are a lot of really bad actors out there. You’re probably getting bombarded by calls and emails by people vowing to do your “SEO” for you and “rank you #1 on Google.”
You don’t know these people, and you don’t know exactly what techniques they are going to do to market your business online. On top of that, they could charge you $5,000 or more for their services, and you won’t exactly know how well that $5,000 is spent.
Solution 3: Hybrid 80/20 rule with hiring a digital marketing expert
The final solution is a hybrid solution. That is, figure out what to focus on, and apply the 80/20 rule (aka the “Pareto Principle”).
The concept of this is that 20% of what you need to focus on will give you 80% of the reward.
Let’s learn a little bit about what this 20% is. With this quick foundation of knowledge, you can then be more informed when you approach a digital marketing expert to help you. You’ll know the questions to ask and you’ll know exactly what you need and what you’ll receive for your budget.
The 80/20 Rule of Digital Marketing – 4 Key Activities
While digital marketing encompasses a huge range of activities, there are four key areas that will give you the biggest bang for your buck – this is the 20% that will give you the 80% value. You should focus on these:
- Customer Relationship Management
- Reputation Management
- Facebook Presence