Here are some tips that can help you increase engagement and conversions on your small business website:

1. Optimize your website for speed and mobile responsiveness to ensure a good user experience.
2. Make sure your website has a clear and compelling value proposition, so visitors know what they can expect and what sets you apart from your competition.
3. Use high-quality visuals, including images and videos, to help communicate your message and break up text-heavy pages.
4. Make it easy for visitors to find what they’re looking for, with clear navigation and search functionality.
5. Utilize social proof, such as customer reviews and testimonials, to build trust and credibility with your audience.
6. Offer incentives, such as discounts or free shipping, to encourage visitors to take action.
7. Test different variations of your website design, layout, and content to see what resonates with your audience and drives the most conversions.
8. Provide multiple payment options, including secure online payment methods, to make it easy for customers to purchase from your site.
9. Make it easy for visitors to get in touch with you, with clear contact information and a responsive customer support system.
10. Remember, the goal is to create a user-friendly, trustworthy, and compelling website that effectively communicates your value proposition and encourages visitors to take action.